Digitalization is disrupting our way of working, living and our way of enjoying our free time more are more rapidly. It is the norm, not the exception that your customers interact with your company on multiple channels. Their expectations change from channel to channel and over the course of time.
Why Customer Journey Management
To be more precise, your customers are in fact on multiple different customer journeys with you at the same time. In each journey, they might use various channels, such as web, mobile, call center, and email, just to name a few. Without Customer Journey Management, you might find yourself in a situation where you have no clue what your customers are doing, what they really need and what are the next best steps for you to take.
What is Thunderhead ONE
Thunderhead ONE is a powerful cloud-based service that is designed for this specific purpose. It is a unique solution that can be connected quickly to your existing IT environment. ONE takes Customer Journey Management to the next level. ONE listens to your different channels and back-end systems. At the same time, it creates customer profiles in real-time. With ONE, you can easily learn to understand what types of customer journeys your customers are on and better engage with each customer on any of your channels. You will not only find out what are the Next Best Conversations, but you will also be able to manage the entire conversation with ONE.
Spark Studio is one of the first partners of Thunderhead in the Nordics. Together with Thunderhead, we aim to provide your company with the best knowledge on how to manage your company’s customer journeys and how to create the best Customer Experiences possible.